Deaftouch: Pioneering Accessibility and Employment with Innovative Sign Language Customer Support

November 1, 2024

by: Claybourne Appies

Deaftouch is excited to announce the launch of the first-of-its-kind sign language customer support call center operating on a deaf-to-deaf model. This groundbreaking initiative promises to transform accessibility, skills development, and sustainable employment for the Deaf community in South Africa.

A New Era of Accessibility

By utilizing a deaf-to-deaf model, Deaftouch ensures that customer support is both accessible and effective for Deaf individuals. This innovative approach empowers Deaf agents to communicate directly with customers using sign language, eliminating communication barriers and enhancing the overall customer experience.

Platform for Skills Development and Training

Deaftouch is not just about providing a service; it’s about creating opportunities. The new call center will serve as a platform for skills development and training, equipping Deaf individuals with the necessary skills to thrive in a professional environment. Agents will undergo comprehensive training programs, covering customer service, product knowledge, and call center operations, ensuring they are well-prepared to excel in their roles.

Sustainable Employment

One of the key highlights of this initiative is its commitment to creating sustainable employment for the Deaf community. Over the next 12 months, Deaftouch plans to create 60 jobs specifically for Deaf agents. This not only provides stable employment opportunities but also fosters an inclusive workplace where Deaf individuals can flourish.

Scalability and Future Impact

The scalability of Deaftouch’s model is another significant aspect. By establishing a successful framework for a deaf-to-deaf call center, Deaftouch paves the way for similar initiatives to be implemented across various sectors and regions. This model has the potential to revolutionize customer support services, making them more inclusive and accessible globally.

Deaftouch’s launch of its sign language customer support call center marks a significant milestone in the journey towards inclusivity and empowerment for the Deaf community. With a focus on accessibility, skills development, and sustainable employment, Deaftouch is setting a precedent for how businesses can create positive social impact while addressing the unique needs of marginalized communities.