- by: Andrew Solomon
The potential is alluring but getting there is more of a crawl than a sprint. There are reasons for that.
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in the right direction. Compared with five years ago, it’s now more accepted and perhaps also more expected, as more of us experience it and understand how we can benefit from it.
But that is happening surprisingly slowly. Anecdotally, the feeling seems to be