- by: Nadine Van Tonder
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions about outsourcing and to fully leverage its many potential benefits.
Clinton Cohen, CEO of iContact BPO debunks 10 of the most common outsourcing myths, demonstrating what stands between businesses staying in an operational rut and winning a serious competitive edge.
Myth #1: Outsourcing is the same as Offshoring is the same as BPO
The terms ‘outsourcing’