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USA Joint Marketing Trip

A South African delegation of government and business role players recently returned from a successful trip to the USA. The join marketing trip included a presentation to the Greater New York Chamber of Commerce and a round table conversation with members of the Business Council for International Understanding. The delegation then travelled to Las Vegas where meetings were held with interested parties alongside the CCW 2019 event at which South Africa had a pavilion with more than 20 companies exhibiting.

The purpose of the trip was to develop a deeper understanding of the American market for global business services while positioning South Africa as a highly competitive and value-based destination for service delivery, particularly for English language related services and for omni-channel and digital support.

It's clear from the feedback received that South Africa offers a value proposition that is distinct and compelling, one which both competes with and complements traditional USA delivery locations of the Philippines, India, Honduras, Jamaica, Northern Ireland and others.

It includes delivering economically competitive, higher value-added, global business services from a consistently recognised Top International Offshore Location, South Africa provides world-class CX lifecycle, next-generation contact centre and specialised, niche domain services utilising a diverse, multi-talented, scalable pool of empathetic and enterprising youth services and knowledge workers.

South Africa offers:

- Millions of skilled and multi-talented youth workers with high emotional intelligence (EQ) and neutral elocution and enunciation.

- Dynamic pipeline of of digitally proficient, CX centric, "super-agents" with next generational, 4IR expertise.

- Multi-faceted capabilities in specialised, niche domain service including F&A, ITO, KPO, LSO, and Legal Services.

- Enterprising and innovative "intrapreneur" workforce with a business-first mindset and culture.

Immerse yourself in South Africa - join us for our Global Business Services Investor Conference and Awards to be held in Durban on the 21st, 22nd and 23rd of November 2019. For more about this event contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Andy Searle - CEO, BPESA

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